Mike Wallace interviews Aldous Huxley on US Politics [7:32]

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In this interview from 1958, Mike Wallace asks Huxley about a series of essays he wrote about the treats to American Democracy. Huxley predicted that elections will become more driven my Madison Ave., and less about issues that should be important to the American public. He describes the means of distracting voters from real issues by new technologies - such as television. He talks about the political campaigns being more and more driven by ad agencies-types, and less about issues that are important to the lives of voters. Appealing to voters on a sub-conscious, emotional level - bypassing the rational, enlightened self-interest that should motivate voters. He also makes the point that the same techniques of brand loyalty as used to sell toothpaste, cigarettes, and soap are being used to capture voters when they are young, who will remain brand loyal. A major theme of Huxley was that future dictatorships (or "democracies" run by corporations and powerful individuals) will not remain in power by force, but by conditioning the masses to love their servitude. Such is the case in America today, where the vast majority of Americans are wage slaves, unable to break free of the corporatism and consumerism that binds them.


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